The Montreux Jazz Festival unveils its first collection of NFT (non-fungible tokens) with the American platform OneOf, supported by Quincy Jones. Five artworks by French artist Greg Guillemin will go on sale on April 21. Each of these animated designs represents an artist from the 56th edition of the Festival. In addition, an NFT of the 2022 poster, created by Camille Walala, will be available for free to everyone.
For its first experience in the world of NFT, the Montreux Jazz Festival has chosen to focus on the visual arts, benefiting from a long tradition in this field with its legendary posters, created by Keith Haring, Niki de Saint Phalle, Jean Tinguely and David Bowie.
Multiple collections will be featured throughout the year. The first one will be available on April 21 at 9pm CET.
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5 WORKS BY GREG GUILLEMIN
Five animated works by Greg Guillemin each represent an artist from the 56th edition program. The French artist’s pop universe had already been featured by the Montreux Jazz Festival for its 50th anniversary in 2016.
- 500 copies, $20 each
- On sale: April 21 at 9pm CET
- Payment possible by cryptocurrency or credit card
COLLECTIBLE NFT OF THE 2022 POSTER
A collectible NFT of the 2022 Festival poster by Camille Walala will be available for free to everyone.
- Free for anyone registered on OneOf
- Available from April 21 at 9pm CET
- Available for a limited time until July 16
WHY IS THE FESTIVAL LAUNCHING NFT COLLECTIONS?
Innovation, especially in the field of audiovisual technologies, has always been part of the Montreux Jazz Festival’s DNA. More than a simple technological advance, the NFT represents for the Festival a new possibility to support and collaborate with artists and musicians, offering them more control over their work and its marketing.
In the long term, the NFT technology opens up many possibilities for the Festival, including the possibility of enhancing its vast collection of historical posters and audiovisual archives by collaborating with artists and rights holders. The Festival also wishes to explore the use of NFT as a support and funding tool for emerging musicians. Finally, NFTs could be combined with experiential offers for the public, such as exclusive advantages during the Festival or lifetime subscriptions.