Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Based in Le Brassus since 1875, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their savoir-faire to set rule-breaking trends. In the Vallée de Joux, at the heart of the Swiss Jura, the Manufacture has created numerous masterpieces of technicity and design which reflect its uncompromising spirit. Sharing its passion and savoir-faire with watch enthusiasts worldwide through the language of emotions, Audemars Piguet has established enriching exchanges among fields of creative practices and fostered an inspired community.
APxMUSIC
Over the years, Audemars Piguet has multiplied the creative synergies between Haute Horlogerie and the world of music through longstanding friendships with different artists, including Quincy Jones and Mark Ronson.
In 2019, Audemars Piguet debuted its APxMusic programme to support artists from all backgrounds by fostering creation, collaboration, and interdisciplinary synergies. Convinced that art and music have the power to bring people together through the language of emotions, the brand invites the AP community to experience unique encounters through events and programmes that explore the artistic creative process. Since its launch, APxMusic has presented: the 180 miniseries in 2020 retracing the creative journey of artists; a remarkable performance by THe LYONZ in a unique mountainous setting during the 2021 edition of the MJF; the Audemars Piguet Parallel experience since 2022; an ongoing collaboration with Mark Ronson since 2022; and an exceptional live show with the electronic music collective Keinemusik in 2024.
In 2026, Audemars Piguet continues its journey with British singer-songwriter artist RAYE. The second year of this collaboration takes shape in a bespoke live performance from RAYE co-created with Audemars Piguet, to be presented on the opening anniversary night of the Montreux Jazz Festival’s 60th edition. Entitled “THIS STAGE MAY CONTAIN MOMENTS IN TIME” this rare concert will reflect RAYE’s interpretation of time and showcase her free-spirited nature, while paying tribute to six decades of musical history.
By bringing together a global community of music artists, watchmakers, artisans, and watch and music enthusiasts, Audemars Piguet embodies the family spirit deeply rooted in its DNA.
AUDEMARS PIGUET AND THE MONTREUX JAZZ FESTIVAL
Since 2019, Audemars Piguet has been Global Partner of the Montreux Jazz Festival. Creators of exceptional (hi)stories and legendary moments, Audemars Piguet and the Montreux Jazz Festival put heritage and innovation at the heart of their savoir-faire.
The partnership between the two entities stems from a natural evolution extending the Manufacture’s ongoing collaboration and strong relationship with the Montreux Jazz Festival. Since 2010, Audemars Piguet has supported the development of the Montreux Jazz Digital Project, which has enabled the digitalisation, restoration and preservation of the Festival’s entire sound archives, acknowledged by UNESCO as part of its “Memory of the World.”
Today, Audemars Piguet goes one step further by joining one of the most respected music festivals as Global Partner. This partnership is the perfect interplay of two forward-thinking organisations that make nurturing human talent one of their priorities.
AUDEMARS PIGUET PARALLEL
Audemars Piguet, Global Partner of the Montreux Jazz Festival since 2019, continues its commitment to musical creation. For the 60th edition of the festival, from July 3 to 18, the Manufacture aims to encourage talent and human connections by offering memorable experiences.
Following the success of previous editions, the Audemars Piguet Parallel event returns for an exclusive evening. Launched in 2022, this series of free musical immersions on the fringes of the festival allows artists to perform in unexpected locations in the region.
The Audemars Piguet Parallel experience reflects the shared commitment of the brand and the Montreux Jazz Festival to foster talent by giving artists the opportunity to push their limits and share their passion with the public.
SYNCING SOUNDS 150
WITH MARK RONSON AND RAYE
To mark the brand’s 150th anniversary in 2025, the APxMusic programme unveiled a previously unreleased track, the result of a collaboration between long-standing friend of the brand Mark Ronson and RAYE, a newer member of the AP family. A tribute to the history of the Manufacture, the track, entitled ‘Suzanne’, was presented at an exclusive evening event at 180 Studios in London, bringing together artists, customers and friends of the brand for a festive evening full of emotion.
THe LYONZ LIVE FROM MONTREUX
Experience the one-of-a-kind live performance of Montreal group THe LYONZ, organised in collaboration with the Montreux Jazz Festival. Recorded in the mountain scenery of Montreux’s heights, the complex scenography puts this live concert in the footstep of the creative challenges the brand set to emerging music artists as part of its miniseries 180, in which the Canadian duo took part.
For the occasion, a circular reflective stage provides a 360° view of the surrounding environment, alternating between mountain peaks and lake. The splendid natural setting is counterbalanced by a hypnotic play of lights and mirrors evolving in rhythm with THe LYONZ’s unique performance, which notably previews some of the songs of their upcoming album Change in Colour to be released in October 2021.
Discover some of THe LYONZ’s latest tracks in a surrealistic scenery here!
