Winner of the famous British talent show The X Factor in 2012, James Arthur has since left an indelible mark on British audiences. His hit ‘Say You Won’t Let Go’ is still one Spotify’s top 20 most listened to songs of all time. Released in 2016, this timeless acoustic ballad embodies the authenticity and emotional intensity of Arthur’s performances. Earlier this year, the British pop sensation unveiled his fifth album Bitter Sweet Love, a rush of raw emotion that he is preparing to deliver passionately to festival-goers.