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About Super Bock

Born in Porto in 1927, Super Bock is a pilsner beer with a fresh aroma, slightly malty and fruity and with a well-structured bitterness which culminates in an end palate that is light and dry in the mouth. Its quality is asserted by being the only Portuguese beer to win 37 consecutive gold medals (42 in total) in the prestigious international competition Monde Selection de la Qualité and by being the best-selling Portuguese lager in the world. The brand believes that life should be lived in an authentic way and that is best done by sharing the best moments with your family and friends. Whatever the situation is: having a drink after-work, enjoying the sun in a terrace or listening to great music, you can always count with a Super Bock.


Super Bock has been main partner of the Montreux Jazz Festival since 2019.

Known by its capacity to constantly evolve and innovate, both Montreux Jazz Festival and Super Bock share the importance of their heritage and strong values to be successful throughout the years.

The partnership between Super Bock and MJF is a natural reflection of their shared connection with music aligned with the global ambition of Super Bock to extend its business outside Portugal to a strategic market such as Switzerland.

So, today, Super Bock takes one step further in its music footprint by joining one of the most respected music festivals in the world as a Main Partner. Through this partnership Super Bock commits to share with the MJF festival-goers the best beer experience by offering different beer varieties, including its craft beer Selecção 1927 and the irreverent sub-brand Coruja.

Quote by Rui Lopes Ferreira, CEO of the Super Bock Group:“Being a partner of the Montreux Jazz Festival makes us very proud. We have the opportunity to take the best beer experience to one of the most iconic festivals in the world and have an even wider presence in Switzerland, one of our main export countries. Over the course of 16 days we will be able to be close to the best authentic music with our excellent beer. Due to all these factors, it is a huge satisfaction for Super Bock to be the first Portuguese brand to join the Montreux Jazz Festival.”


How does it sound to have a weekend for you and two friends in the birthplace of Super Bock? In this case, it will be more than a weekend as we promise you an authentic and intimate music experience in Porto (Portugal).

The weekend will start with a thrilling Beer Experience, followed by a tour in this vibrant city, leading up to a chilled moment with a DJ Set in what is known to be one of the city’s best views. If this is already music to your ears, wait until the dinner in one of the coolest places of Porto, where you will have a private and unforgettable concert.

If you are not one of the 3 lucky people to win the big prize, you can always win one of the 500 immediate prizes: Montreux Jazz Festival 2021’s stunning poster personally signed by the artist or a set of glasses and cool vinyl coasters.

All you got to do is check the cap of your Super Bock 33cl bottle which you can get on your favorite bar or through the contest box on the closest hypermarket. Put the code under the cap on the platform, to know if you won one of the immediate prices, and sign in for the draw of the big prize – a weekend full of music in Porto. Don’t lose your chance to have an unforgettable experience and participate until the end of June.

For more information 👉

Super Bock contest